Our strategy is to achieve long term sustainable growth as an international oilfield services group. Our strategy is centred on our four core principles:

  • Operational excellence
  • Customer intimacy
  • Innovation
  • Balanced revenue streams

Operational excellence

To ensure international consistency of service quality:

  • Continuous improvement of processes
  • People development and training
  • Sharing of best practice

Customer intimacy

To deliver safely, on time and on budget:

  • Better understanding our customers needs
  • Providing innovative solutions to our customer problems
  • Working in partnership with our customers


To ensure we remain a provider of solutions for our customers problems:

  • Continually reviewing our service offering in light of developing customer requirements
  • Investing in new technologies
  • Working with our customers to develop cost effective solutions

Balanced revenue streams

To meet our customers short and longer term needs:

  • Spreading our risk over development, maintenance and end of life cycles
  • Balancing our geographical exposures
  • Balancing our service portfolio